If you’re looking to make brand deals with the top influencers, while getting a traditional celebrity to sponsor your product will absolutely be the best choice to reach millions of people, their cost per post is also quite high, averaging millions for a single post. Whether for affordable brand deals or just to get some inspiration into your life, these non-celebrities influencers can certainly justify both your needs. From established Instagram stars to upcoming influencers, we’ve covered the top 25 UK Instagram influencers for you. Read along with the article as we share details about each of these best UK Instagram influencers including their stats and net worth.
Top 25 UK Instagram Influencers
Without further ado, let’s jump right into the list of top UK Instagram influencers
1. Brooklyn Beckham
Brooklyn Beckham is not just the eldest son of the former English footballer, David Beckham, but also a model and photographer. Brooklyn Beckham has appeared on covers of Vogue China, Miss Vogue, The New York Times Style Magazine among others. Also, check out 6 Reasons Why Instagram Is Toxic | The Dark Side of IG Beckham even pursued a photography degree from NYU that he, however, left after a year to focus on a photography internship back at home in the UK. Insta Handle: brooklynbeckham Estimated Net Worth: $10 millionInstagram Followers: 12.4M
2. Olajide William “JJ” Olatunji
Olajide William “JJ” Olatunji, popularly known as KSI, is a British internet celebrity. Apart from being a huge YouTube personality in the UK with over 23M subscribers, KSI has hustled to be an actor and rapper. His new grind included him entering into the boxing universe as a white-collar boxer against fellow YouTubers Joe Weller and Logan Paul making him one of the best UK Instagram influencers. Insta Handle: ksi Estimated Net Worth: $15 millionInstagram Followers: 9.9M
3. Zoe Sugg
Zoe Sugg makes it as the first fashion and beauty vlogger on the list of top UK Instagram influencers. What started off as a blog name (Zoella) has stuck around as a username for all of her social accounts including her popular YouTube channel with 11M subs. Insta Handle: zoesugg Estimated Net Worth: $4 millionInstagram Followers: 9.2M Also, read Discover 5 Best Social Media Platforms to Make Money in 2021
4. Joe Sugg
The next person to make it on the list is none other than Zoe’s younger brother, Joe Sugg. Joe is a British YouTuber, actor, vlogger and filmmaker. He is best known for doing pranks, challenges, and funny impressions that he uploads on his YouTube channel, Thatcher Joe, with over 7M subscribers. Insta Handle: joe_sugg Estimated Net Worth: $8-$10 millionInstagram Followers: 5.4M
5. Iskra Lawrence
Iskra Lawrence is a British model. Having worked for lingerie lines such as Aerie and Adore Me, Lawrence completed her catwalk debut at the New York Fashion Week in 2016. She’s as real as influencers can get in regards to body image, so much so that she does not even retouch her posts. Lawrence actively criticizes body shamers. She even gave a TEDxTalk about ‘Ending the pursuit of perfection.’ Iskra has also appeared in BBC’s World’s 100 Women in 2016 and in 2019’s Forbes 30 Under 30 for Europe justifying her position among the top UK Instagram influencers. Insta Handle: iskra Estimated Net Worth: $5 millionInstagram Followers: 4.6M
6. Alexa Chung
Alexa Chung is an English writer, model, and fashion designer. Starting off her modeling career at the age of 16, Chung modeled for teen magazines like Elle Girl and CosmoGIRL. She has even worked for companies like Fanta, Sony Ericsson, Sunsilk among others. In 2017, Alexa Chung launched her own fashion line under the same name with the brand vision to create clothes that people want to wear. She also has a growing YouTube channel with over 470K subscribers. Insta Handle: alexachung Estimated Net Worth: $12-$15 millionInstagram Followers: 4.4M Also, read 200+ Best Instagram Bios for Boys That Will Get, You More Followers
7. Joe Wicks
Joseph Wicks is a British fitness coach and author. He has even worked as a TV presenter for the Joe Wicks: The Body Coach segment on Channel 4 that aired in 2016. What started out as a means for posting 15-second recipe videos became one of the most followed fitness accounts on both Instagram and YouTube (with over 2.7M subs). After setting a record of 950,000 viewers on one of his fitness live streams, Wicks was virtually presented with a Guinness World Record for “most viewers for a fitness workout live stream on YouTube”. Insta Handle: thebodycoach Estimated Net Worth: $18 millionInstagram Followers: 4.1M
8. Sophie Hinchliffe
Sophie Hinchliffe, popularly known as Mrs. Hinch, is one of the top UK Instagram influencers. Her Instagram account features some of the best home cleaning tips in the form of stories and 15-second short videos. In addition to being listed as one of the highest-paid homefluencer in the UK, as per the March 2021 reports by GoCompare, Mrs. Hinch also published a lot of best-selling books in the UK such as The Activity Journal and The Little Book of Lists, just to name a few. Insta Handle: mrshinchhome Estimated Net Worth: £1 millionInstagram Followers: 4.1M
9. Alfie Deyes
Alfie Deyes is a British vlogger, YouTuber, and businessman. Named as one of the “12 Web-savvy entrepreneurs to watch” by Yahoo! News in 2013, it is clear why he makes it on the list of best UK Instagram influencers. Along with collaborations with other YouTubers on the list such as Tanya Burr, Zoe and Joe Sugg, and more, he has also worked with pop stars like Ariana Grande and Troye Sivan. Deyes has even published a series of three books under the name The Pointless Book in between the years 2014-2017. He also released an autobiography ‘The Scrapbook Of My Life’ in 2016. Insta Handle: alfiedeyes Estimated Net Worth: $2-$3 millionInstagram Followers: 3.7M
10. Eleanor Calder
Eleanor Jane Calder is a fashion blogger turned model. She and her friend, Max Hurd, created a fashion blog – The Trend Pear in 2015 which they shortly discontinued after two years in 2017. Eleanor Calder is also the girlfriend of Louis Tomlinson, a member of the beloved but now-split One Direction pop band. On her Instagram account, you’ll find her posting about fashion, styling, and modeling. You can reach out to her for business inquiries by following the contact link given in her bio. Insta Handle: eleanorcalder Estimated Net Worth: Around $1 millionInstagram Followers: 3.6M
11. Vikram Singh
Vikram Singh “Vik” Barn, popularly known as Vikkstar, is an English YouTuber and streamer personality. Vik started his YouTube journey in 2010 and three years later, became a member and co-founder of the popular British YouTube group – the Sidemen. Vik has a substantial following of about 2.9 million on Twitter and over 7 million subscriptions on his YouTube channel, Vikkstar123. Insta Handle: vikkstagram Estimated Net Worth: $9 millionInstagram Followers: 3.4M Also, read 8 Best Social Bookmarking Sites Along With Their DA Scores
12. Dan Middleton 3.2M
Daniel Middleton, better known as DanTDM, is a gamer, YouTuber, and author. Originally started as a primary Minecraft channel, Dan soon branched out to other games making him one of the most popular and richest YouTubers in the world with over 25 million subs. Apart from that, Middleton has received three Guinness World Records one of which he got for “Most views for a dedicated Minecraft video channel.” The other two set records are related to the Rocket League for the “Most goals scored in a game of Rocket League” for both a team of 2 and a team of 3. Insta Handle: dantdm Estimated Net Worth: $35-$40 millionInstagram Followers: 3.2M
13. Tanya Burr
The next entry on the list of top UK Instagram influencers is Tanya Burr. She is best known for her YouTube channel where she talks about fashion, style, and even baking. In addition to collaborating with other popular UK YouTubers, including Zoe Sugg, Louise Pentland, Alfie Deyes, and more, Tanya also made it on the cover of Glamour UK in 2015 and the Stylist magazine in the year 2016. Insta Handle: tanyaburr Estimated Net Worth: Around $2 millionInstagram Followers: 3.1M
14. Eddie Hall
Eddie Hall is a former professional strongman and an actor. He won the World’s Strongest Man competition held in the year 2017 along with winning multiple titles of UK’s Strongest Man and England’s Strongest Man. Along with setting the official deadlift world record for pulling 500 kilograms at the World Deadlift Championships, Hall also made an appearance on the Channel 5 show Celebs In Solitary. Insta Handle: eddiehallwsmEstimated Net Worth: $35 millionInstagram Followers: 2.7M
15. Abby Roberts
Abby Roberts is an Instagram star, and a Youtuber. She is known for promoting beauty by sharing a blend of both beauty and special effects makeup through her IG account. Roberts also posts a lot of makeup and other tutorials on her growing YouTube channel along with vlogs and other process videos. She has over 560K subs on Youtube and around 16 million fans on TikTok. Insta Handle: abbyrobertsEstimated Net Worth: Around $1 millionInstagram Followers: 2.7M
16. Louise Pentland
Louise Pentland is an English motherhood internet personality. Along with beauty and lifestyle blogging, Pentland was also quite active on YouTube with her vlogs which she left due to her seemingly outgrown the old ‘SprinkleofGlitter’ days. Though she has left her YouTube journey, you can still find videos related to lifestyle, babies, beauty, fashion, and even some motivational and advice videos. Insta Handle: louisepentlandEstimated Net Worth: About $100KInstagram Followers: 2.6M
17. Deji Olatunji
With Deji making it into the list of the top UK Instagram influencers, we have our second sibling duo on the list. Deji, the younger brother of KSI, is best known for his reaction videos and comedy content, and skits. Deji has over 10 million subscribers on his YouTube channel under the same name. He even followed his elder brother by entering into the boxing world but unfortunately lost both of his boxing matches against YouTuber Jake Paul and TikToker Vinnie Hacker. Insta Handle: comedygamerEstimated Net Worth: $5-$6 millionInstagram Followers: 2.6M Also, read 10 Must-Have Helper Tools For Instagram To Gain Extreme Popularity
18. Katie Price
Formerly known as Jordan, Katrina Alexis Price is an English model and businesswoman. Price made her initial fame with frequent appearances on Page 3 in British tabloids such as The Sun and The Daily Star. In addition to starring in her own reality TV series, including Jordan (2002–2004), Katie & Peter (2004–2009), and several others, Katie also published and released a lot of books including 6 autobiographical books and 11 novels among others. Insta Handle: katiepriceEstimated Net Worth: $2 millionInstagram Followers: 2.6M
19. Caspar Lee
Caspar Lee is a YouTuber, actor, and entrepreneur named among the “12 Web-savvy entrepreneurs to watch” by Yahoo! News in December 2013. Caspar was also featured in Forbes 30 Under 30 list in 2020. Lee appeared alongside fellow YouTuber and pop artist Troye Sivan in the comedy movie Spud 3: Learning to Fly. Lee even collaborated with Joe Suggs in a travel documentary series of Joe and Caspar Hit the Road. Insta Handle: caspar_leeEstimated Net Worth: Around $4 millionInstagram Followers: 2.5M
20. Joe Weller
Joe Weller is a British YouTuber known for his vlogs, music, and challenges he uploads on his channel that has over 5 million subs. He has uploaded about 9 original songs that are mostly related to football. Weller started his boxing journey in 2017 where he competed to win against fellow YouTuber Theo Baker. Soon after his back-to-back losses to both KSI and Jake Paul, Weller decided to retire from a short span of his boxing career. Insta Handle: joewellerEstimated Net Worth: About $1.5 millionInstagram Followers: 2.1M
21. Ella Woodward
Better known by her brand name – Deliciously Ella, Ella Woodward, is a British food writer and entrepreneur. Ella published a total of 6 books with her clean eating series of books being called “arguably the most successful fad diet cookbook series in recent years” by The Guardian. She runs a growing YouTube channel with 300K subscribers. There’s even a Deliciously Ella app launched in 2014 consisting of hundreds of recipes and a Facebook page with over 340K followers. Insta Handle: deliciously EllaEstimated Net Worth: Around $1-$5 millionInstagram Followers: 2M
22. Jim Chapman
Jim Chapman is yet another blogger, vlogger, and model making it on the list of top UK Instagram influencers. The content on his YouTube channel along with other social media accounts focuses on men’s grooming and fashion. Along with being the face of Hugo Boss watches, Chapman is also working as a monthly contributing editor for British GQ. He has a subscriber count of over 2 million on his YouTube channel bearing his own name. Insta Handle: jimchapman Estimated Net Worth: $2 millionInstagram Followers: 2M Also, read 5 Most Liked Instagram Reels | Khaby Rules The List
23. Giovanna Fletcher
Giovanna Fletcher is a British actress, author, blogger, and vlogger with a YouTube sub-count of over 180K. She has also been a presenter of The Baby Club on CBeebies. Along with appearances on ITV’s morning show, Lorraine, Fletcher has also covered songs that are posted on her husband’s YouTube channel. Apart from that, she has a regular blog feature on the website of Hello! Magazine. Insta Handle: mrsgifletcher Estimated Net Worth: $5 millionInstagram Followers: 2M
24. Dina Torkia
Better known as Dina Tokio on online social media platforms, Dina likes to write and share images and videos particularly about fashion, beauty, and lifestyle over Instagram and YouTube that is almost at 800K subscriber bar. Dina has even written a book – Modestly based on her life about embracing the dual identities of being a Muslim-Brit, surviving the teen years, and ultimately transitioning from self-doubt to self-belief. Insta Handle: dinatokio Estimated Net Worth: Around $1-$5 millionInstagram Followers: 1.2M
25. Louis Cole
Popularly known as FunforLouis in the online community, Louis John Cole is an English filmmaker and a travel vlogger and stands out as one of the top travel influencers in the UK. Having a following of over 2 million on his YouTube channel, FunforLouis, he posts daily vlogs documenting his life and adventures during his travels around the globe which certainly speaks for his space among the top UK Instagram influencers. Insta Handle: louiscole Estimated Net Worth: About $250KInstagram Followers: 1.1M Wrapping Up With this, we’ve reached the end of our article on top UK Instagram influencers. We hope that you were satisfied with the information provided in the list. Share this list with your friends and ask them to follow their own choice of influencers and be inspired by the content they put out.
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